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Wednesday, February 10, 2010

Burberry launches a fashion ‘Avatar’ with global 3D spectacular


Burberry, the £1.2 billion-pound British luxury brand, will create a fashion history later this month (February) by globally streaming its fall/winter 2010/2011, Womenswear catwalk show, live from London Fashion Week - and, ’Avatar’-style, in 3D.
The cyberspace-age spectacular will, “enable people to experience the energy and atmosphere of this event from around the world,” said Burberry’s chief creative officer, Christopher Bailey. “3D technology will bring our global audience into the London show space allowing them to see the colors and fabrics, to hear the music and to be a part of that moment when it all finally comes together.’’

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